The Cine Gear Expo 2012

A One of a Kind Event

By:Sarah Schmidt

Staff Writer

June 4th, 2012

Now in its 16th year, the Cine Gear Expo, held in Los Angeles, is a major film industry event. This year’s four day exhibition was held May 31st thru June 3rd. The event offers artists and technicians training and networking opportunities as well as the opportunity to purchase the newest equipment. Knowledgeable professionals are on site to educate individuals on the best products for their needs, where to find specific seminars, and tips on choosing locations for filming. Due to the event’s popularity, a second event was added in 2011 in New York City which will be held annually in September.

Several films for upcoming filmmakers were screened this year in over five different screening rooms and awards were given out for the film competition, followed by a VIP party. Hundreds of exhibitors set up their booths to promote their products and services and also to network in the filming industry, including publishing companies (411 Publishing), lighting companies (B&M Lighting), and camera equipment companies (big names such as Canon and Kodak) to name a few. Three master classes were offered and Financing, Producing, and Distribution seemed the most informative; it discussed creating a finance blueprint, how to choose filming locations and distribution materials to get the most out of a film’s budget, and why international distribution is important. The seminars focused on updates in useful technologies for people in the film industry—the Academy Color Encoding System, marrying film and digital by FUJIFILM, and an editing workshop were a few. The event even offered a video lecture series, hosted by leading professionals, featuring advice on lighting techniques and filming in 3D.

Winners of the awards this year obtained prizes ranging in value from $140 all the way up to $7500. One of the biggest honors went to Vilmos Zsigmond—he received the Cinematography Lifetime Achievement Award. Zsigmond became interested in still photography at the age of 17. He then began filming on location as a student in Budapest as often as he could. Later, he went on to film TV commercials and documentaries. In 1971, he entered mainstream Hollywood and some of his most famous projects include Close Encounters of the Third Kind, The Deer Hunter, and more recently The Mists of Avalon (2001)and The Black Dahlia (Josh Harnett and Scarlett Johansson, 2006), with filming locations mostly in California but also in Sofia, Bulgaria.

Registration for the event is open to members of professional associations, unions and guilds in production, post-production, and those who work in entertainment media. Festivities are held at The Studios at Paramount in Hollywood, CA and the New York event will take place at the Metropolitan Pavilion on West 18th St., NYC. For more information about this year’s events and upcoming ones, check out the Cine Gear Expo website:

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